Business Marketing & Finance Curriculum

Course Description: Business, Marketing, and Finance 1

This year-long course covers the fundamentals of business and marketing. It begins with the basics of workplace safety, ethics, and leadership. Students are introduced to business finance, economics, and cover microeconomics as well. Major topics of study in this course are career readiness, foundations of marketing, market research and analysis, and entrepreneurship. Students will learn valuable lessons to enhance their personal financial life with topics on income, decision-making, and personal money management. Various student organizations and resources for career development will be explored throughout the course. Participation in student organizations, field experiences, internships, and job shadowing is ongoing. Students will continue to develop skills toward meeting requirements for the ESB credential.

Course Description:  Business, Marketing, and Finance 2

This course focuses on finance and management. It begins with a brief review of safety and other topics from the first year. Students will continue their study of economics with topics on international economics and macroeconomics. The majority of this course is spent on financial and managerial accounting, budgets, forecasting in finance, applied human resource management, strategy, and operations management. Personal finance topics on purchasing, financial institutions, credit, and risk management are also covered. Students will develop educational, career, and professional plans in the area of business, marketing, and/or finance as they finish the course by exploring the employment opportunities in business. They will continue to master skills toward meeting requirements for the ESB credential and heavily participate in student organizations, field experiences, internships, and job shadowing.

Business, Marketing, and Finance 1—Course Code: 992004

Unit Number

Unit Name

Hours

1

Orientation, Safety, and Leadership

10

2

Introduction to Economics

20

3

Personal Finance: Decision Making and Income

20

4

Entrepreneurship

30

5

Microeconomics

20

6

Personal Finance: Money Management

25

7

Foundations of Marketing

75

8

Market Research and Analysis

25

9

Career Readiness and Exploration

35

Total

 

260

 

Business, Marketing, and Finance 2—Course Code: 992005

Unit Number

Unit Name

Hours

10

Review of Workplace Safety and Security

5

11

International Economics

20

12

Personal Finance: Purchasing and Financial Institutions

25

13

Applied Human Resource Management

40

14

Strategic and Operations Management

40

15

Macroeconomics

20

16

Personal Finance: Credit and Personal Risk Management

20

17

Financial Accounting

30

18

Budgets and Forecasting in Finance

25

19

Managerial Accounting

25

20

Employment Opportunities in Business

20

Total

 

270